Box Office: The Photograph
On Valentine’s Day (February 14), The Photograph, a film about romance across generations, released. In this film, an estranged daughter rediscovers her mother’s life after the latter’s demise, while engaging in a romance with the journalist aspiring to write a story on her late mother. Directed by Canadian-African director Stella Meghie, and starring Issa Rae and Lakeith Stanfield in leading roles, The Photograph earned $12,181,865 in its first weekend. Helmed by Universal Studios, on a budget of $16,000,000, the film is huge studio release. It had a wide release in 2,516 theaters, with a per-theater average of $2,499 on the first day. Though the film began well, by the fourth day, the increase dropped substantially. The per-theater average by the fourth day was $424. After the fourth day, it just kept going downhill. On its seventh day, the per-theater average was $145, which is extremely low for a film’s first week, especially for such a huge release. This decrease could lead to it being pulled out of theaters early in its theatrical run. With the staggering growth, the film is projected to cross its budget within the next week, but the prospects of it making a substantial profit are slim. However, it is too early to make such predictions, as it is only the first week of the film, and maybe reviews and word of mouth may lead to growth.
Box Office Roundup: Panga, the Indian film that released on January 24th, has not had much growth after its 10th day. After its second week, on the 15th day, the number of theaters dropped from 102 to 37. As is customary for Indian films that release in the United States, the entire theatrical run was only three weeks. Most Indian films will run 2-3 weeks, dropping theaters in the 2nd or 3rd week. In the last week, due to the fewer number of theaters and the constantly dipping per-theater average, the film only rose from $535,049 to $582,720. But, for a small budget Indian film, this is a good number for a United States gross.
After a strong opening and consistent growth, Bad Boys for Life has now reached a total of $183,124,103 domestically. Now in its 3rd week, the third film in the Bad Boys trilogy is expected to continue running for many weeks. Though its per-theater average has dropped considerably to $493, it is still playing in over 3000 theaters successfully, which allows it to still gather more money. Its worldwide gross, combining the domestic and international, is $370,124,103, which is more than four times its budget of $90,000,000, making the film a huge box office success.
Weathering With You, the Japanese anime film, which is now also in its fifth week, is at a total domestic gross of $7,710,749. The growth has staggered even more since last reported. In the past two weeks, the numbers have only grown by around $500,000. This can be attributed to the drop in the number of theaters where this film is playing. Earlier at 458 theaters, in its 4th week, it dropped to 224, then the next week to 106, and currently it is playing in 32 theaters. Clearly the film is nearing the end of its theatrical run will probably not show any more considerable growth.
Now in its 10th week, Jumanji: The Next Level, is still continuing strong. Week by week it is slowly dropping theaters, but it has still raked in huge numbers. The total currently stands at $306,817,974 domestically and $779,817,974 globally. The world collections have already made it to six times the budget of the film making this a huge box-office success.