The Views: Adilen Navarro Thrives With Real Great Style And Contemporary Humor
Handle: She goes by @adilennavarro on both her Instagram and TikTok.
Series: Her longest series is called “Styling,” where she coaches viewers on how to achieve her fashion styles across different brands.
Creators: Adilen Navarro is the sole creator and face of the channel, but she has occasionally collaborated with big creators like Bretman Rock.
Platform: Her primary source of content is TikTok, with Instagram following closely behind.
Genre: The main three genres of her content are beauty, fashion and lifestyle, as listed on her personal website, which is linked on her LinkTree.
Subscribers/Followers: She has 169,000 followers on TikTok and around 12,000 followers on Instagram.
Adilen Navarro is a Los Angeles-based beauty, fashion and lifestyle content creator. She has collaborated with many popular brands like SKIMS, Abercrombie & Fitch, Chamberlain Coffee and more. She posts content primarily on TikTok and Instagram, and outlines her services on her personal portfolio website and accompanying media kit. According to her Beacons site, Adilen has over 180,000 followers on both Instagram and TikTok combined. With her very easily digestible and well-edited content style, her status on either platform is no surprise.
Adilen is the sole host and speaker on her platform. As such, the vlogs are primarily focused on her point of view and her experience as she navigates each day. Her oldest videos on her TikTok date from around the end of 2021, when Adilen got into an accident and had to get a neck brace. It might be part of this reason that she identifies on her social media as the “Latina Regina George,” referencing the infamous injury that the character Regina George got on Mean Girls. Adilen documented her experience with her neck brace and the impact it had on her life honestly, from the way that the brace felt to the limit on her movement. Her commentary would inspire many of her followers to share their stories in the comment section, making it a safe space for conversation. This has still been the case even now, with Adilen fully recovered and with no need to use the brace anymore. The brace was not enough to hold her back, and she has been, in the words of her commenters, “thriving ever since.” The upward incline of her personal wellbeing has been best witnessed in the shift of her content, from just regular commentary to targeted lifestyle vlogging.
Much like Regina George, Adilen’s striking sense of fashion seems to have been resonant with a primarily female audience, particularly around the ages 25-34. Her youthful sense of humor, together with expertise in editing and fashion advising explain the appeal to this age range. She is a very personable content creator and what’s better, very upfront with her style choices. In a recent clip about her “Thanksgiving nails,” Adilen showed off her nails: a cat-eye gem-like sheen, with a brown and red undertone. She later joked that she matched her nail color to Thanksgiving turkeys and cranberry sauce. In a slideshow on TikTok about some of her most recent edits, a smaller Adilen can be seen attempting to “drink” from a much larger matcha cup, showcasing her editing prowess. Her general lightheartedness and attention to detail are a welcome sight in the otherwise very strict online beauty community. This attention to detail is noticeable in her personal description too, where she shares her dedication to “staying on top of trends, styling outfits and sharing lifestyle inspiration to her audience.” From her nail color to her outfits to even the way she styles her bob, Adilen shows that these details matter. They might seem like simple fashion decisions to make, but when it comes to someone who cares about details, it can be everything. She pulls it all off with charm, and her followers notice that. Though her videos average a minute or two in length, her followers have much to say about them in the comment section. In a video where she “plays dress-up” with a paper doll of herself, sliding cut-outs of other outfits found from her closet or from magazines, she exchanges compliments and advice with her commenters.
Adilen is also front-facing about current events as well. Her three pinned posts on her Instagram are photos from protests in Los Angeles, with her even being among those who had a poster in her hands. As a Latina content creator, she has also shared resources with her audience on a weekly basis, which can be found by following her story or on any of her highlights. By relaying herself and her background to her audience in this way, it portrays her in a more real lens, and less like someone who is performing. This is a positive, especially in the current political and online landscape. Even on a video showing off her outfit for one of the protests she was attending, Adilen’s personality and style shone through. The video, according to commenters, was both informative and humorous. This is easily applied to the rest of her teaching content. Her dedicated attention to comfort and detail, paired with her passion of teaching and a contemporary sense of humor in her editing, make for a very promising track to internet stardom.
